Podcasting is the New Black in Content Marketing

I have to admit I never got into podcasts or podcasting. As a writer, I just didn’t see the value in listening to someone talking when I could be listening to music. But, call me late to the table, I am now fascinated by this content sharing model.

Restarting a morning walking habit, led me to download Castbox for streaming podcasts. I started browsing for interesting content to listen to while I walked. I was blown away by the content available. I was addicted immediately. Love it. Need it, can’t believe I lived without it for so long.

But of course, being the type that jumps in with both feet I wanted to know all about how to get into the pod casting gig and how it can help with sharing content in a new way.

First, let me say I am very keen to give podcasting a shot. Maybe I just like the sound of my own voice… Anyway, the fact that in the US market 1 in 5 adults listen to a podcast, which says to me ‘hello you are missing a market if you are not podcasting’!

Perhaps one of the key advantages of a podcast is that people hang around for longer. The average listener listens for 22 minutes. That’s a lot longer than it takes to read a blog post. And they can multitask as they do. Driving, working, working-out, the list goes on.

Setting up

So, after doing some quick research, I was assured by experienced podcasters that it only takes a small amount of set-up to be podcasting to a whole new audience. Professional podcasters recommend your first investment is in a good quality microphone to avoid sounding like you are recording in the shower.

Secondly, you need a good editing program, GarageBand or Audacity are both free and easy to use programs, which seem to be popular with podcasters.


Here are some of the best guides for setting up your new pod cast:

  • Shauna over at evolveandsucceed.com offers her technical know-how and expertise as a host of a long running podcast.
  • Angie at realifeathome.com explains how to get set up with basic equipment
  • The internet marketing pros at Im-new.com have a more comprehensive guide to creating a killer podcast

Content is still King

Once you are all technically set up, the only thing is to come up with the content. Podcasts I am currently listening and following use the interview style to introduce a guest and do a short Q and A with them. Other podcasts are single hosts sharing information on a topic they are expert at. As with blog content, it is important to keep it fresh, easy to digest and above all interesting. I have quickly unsubscribed from podcasts that were monotonous, slow moving or just plain dull.

Like any content marketing, podcasting still requires great content to share. So plan out your podcasts in advance and don’t fly by the seat of your pants until you can actually fly.

If you need more inspiration on content, here is my list of some of the podcasts I am currently subscribing to and listening to regularly: